When we hover our phone or smartwatch over a payment system at our local grocery store, vending machine, parking terminal, or other retail location, we rarely stop and think about the technological advancements that have taken place to get us to this point. While we may not think about it often, there are many factors that have played into the evolution of payment solutions – including enhancements in technology, increased customer expectations, and trial and error throughout the years.

It is common knowledge that payments are a crucial step in the interaction between a customer and the company they are doing business with. Payment marks a successful customer exchange, so it is important for companies to leverage the best payment solutions on the market and tailor their payment processes to their customers’ preferences.

To give you a better understanding of the evolution of payment solutions and how we got to where we are today, join us as we take a walk down memory lane.

 

History of Payment Solutions

Over the years, we have used quite the variety of payment solutions, and it is remarkable to look back on the past to see how far we have come. Even before the use of technology for completing transactions, people around the world have used insightful systems to track and organize payments.

Before 3000 B.C. – The earliest form of payment was known as bartering. People would simply trade items that held significant value to the other person including grains, livestock, animal hide and more. One example of this is in ancient China, where shells were used as currency.

3000 B.C. – Barley was the first official currency in the world. Unlike bartering, where an item could be one man’s trash and another man’s treasure, barley was considered valuable across the board. According to Agriplastics Community, the most common measure to control the exchange of barley was the Sila, which would amount to approximately one liter.

600 B.C. – The first coins appeared all the way back in 600 B.C. in what is now western Turkey. Because the coins were often made of precious metals, they had to be weighed to determine value. For time saving purposes, leather money was created out of deer and other animal skin.

500 B.C. – Roughly 100 years later, the Chinese invented paper which they started using as an alternative to coins and leather. Countries around the world were quick to adopt the use of paper currency, as it could be easily mass produced and was more convenient to carry around than heavy coins and large pieces of leather. Paper currency was the primary form of payment for hundreds of years.

18^th Century – In the 1800s, England and the United States both established gold as their standard of value which meant that the value of any form of currency was decided by first determining its value in gold. As time went on, people found it increasingly frustrating to carry around large sums of money. This led to the invention of paper checks and by the mid-1800s, they were the primary means of conducting large transactions.

20^th Century – While there were many payment methods throughout history, nothing compares to the success of the plastic payment card. The first bank-issued plastic card was created in 1946 by John Biggins and it set the tone for the many decades to follow.

 

Modern Day Payment Solutions

As you can see, payment solutions have come a long way. As customer preferences are continuing to shift toward contactless payments, mobile wallets and the use of RFID technology within watches and other devices is becoming increasingly popular. And, the growth of the ecommerce industry has required companies to search for reliable and secure payment methods for their customers paying online.

 

Credit and Debit Cards

Today, credit and debit cards are the payment method of choice for most people. Over the years, card payments have evolved to include magnetic stripes, chips and Near-Field Communication (NFC), which enables contactless payments.

Mobile

In 1997, the first mobile payment transaction was conducted by Coca-Cola. They used special vending machines where customers could pay by sending text messages from their mobile devices. Today, mobile payments are a very popular and viable form of payment across the world.  Many devices nowadays have a “mobile wallet” feature that allows customers to quickly and easily make purchases in-stores and online, withdraw cash from ATMs, and transfer money from person to person.

Contactless

As we continue to navigate the unprecedented times of COVID-19, many people are looking for ways to limit their interactions with both people and objects. One way they’re doing so is by using contactless payment systems which work by utilizing Near-Field Communication (NFC), a short-range wireless technology that allows for the contactless exchange of data over short distances.

While contactless payments were around before the onset of the COVID-19 pandemic, people have been much more receptive to adopting them into their everyday routine in their efforts to avoid contracting the virus. Even in a post-COVID world, it is predicted that contactless payments will continue to rise. In fact, MasterCard polled 17,000 consumers in 19 countries and found that they perceive contactless payments as “the cleaner way to pay.”

Unattended

As technology continues to evolve, unattended payment solutions continue to rise. Today, unattended payment solutions are becoming the new norm and you do not have to look very far to find one. Parking, ticketing, and retail kiosks, as well as restaurant drive-thrus, vending machines, and pharmacy dispensers are all examples of unattended payment solutions. Although they lack human interaction, unattended payments are often quick, secure, and provide an overall convenient experience for customers.

Biometrics

If you’re unfamiliar with biometric payments, they are carried out by using your fingerprint or other body recognition to complete a payment. An example of this would be the use of face recognition on your smartphone to unlock it. The same technology is used today to make payments. According to Frost & Sullivan analyst Ram Ravi, palm reading, iris- and facial-identification biometrics are all experiencing rapid market expansion and are predicted to grow in popularity over the next several years.

Payment Solutions of the Future

While you can’t accurately foresee the future 100% of the time, there are things you can do to give you a better idea of where payment solutions are headed. Paying attention and analyzing your customers’ buying habits will give you insight into who they are, what they buy, how they make their purchases and what payment methods they prefer. You should treat this information like gold, as it will allow you to determine shopping patterns and payment trends in the years ahead.

As mentioned previously, enhancements in technology and the creation of new payment methods will play a major role in the future of payment solutions. In fact, today’s most popular  payment solutions may disappear altogether as new advancements are made. Based on current trends, contactless card payments, mobile wallets, and voice-based purchasing solutions are predicted to rise in the future.

 

ID TECH: Building Payment Solutions for the Future

ID TECH is focused on building payment solutions for the future. We strive to provide high-quality products for a variety of industries and do so through our strong commitment to innovation. At ID TECH, we understand the unique demands of each industry and design solutions to fit those needs, including the following:

ATM – Our products provide secure, rugged, and future-proofed hardware to ensure quality outcomes time and time again.

Loyalty and Access Control – Through our new tap-and-go technology, it is easier than ever for your customers to redeem rewards, access concerts or sporting events, provide authentication, and more.

Parking – ID TECH is a leader in the parking industry due to its focus on keeping your parking technology safe, efficient, weather resistant, and easy to maintain.

Transit – Our payment solutions for the transit industries are durable, reliable, fast, and easy to operate. Our rugged, sleek payment solutions create an enjoyable and simple user experience.

Vending – Our fast and easy-to-use technology allows customers to grab their desired item and go. Our products are designed to provide user-friendly interactions while utilizing the latest in payment technology.

 

See the Future of Payment Technologies at NRF

Many of the payment industry’s future facing technologies will be on display at the upcoming tradeshow, NRF 2021: Retail’s Big Show – Chapter One, including some exciting new technologies that ID TECH will be highlighting.  Stop by the ID TECH booth to speak with our experienced sales team about the future of payment technologies!

 

About ID TECH

ID TECH has established a solid reputation in the industry as a leading payment peripheral provider with magnetic stripe, EMV contact, and EMV contactless expertise. We are also an OEM payment solution provider with the capability and willingness to customize solutions to fit our customers’ needs. With a strong foundation and continued success rooted in card readers, ID TECH is currently expanding its reach in the ever-evolving payments industry.

To learn more about ID TECH, please visit our about page.

 

Digital loyalty programs are becoming an increasingly popular way for businesses to connect with their customers and gain market share. But as the use of mobile payment platforms increase, how do organizations utilize mobile payment hardware to successfully manage and track transactions, while creating an enjoyable purchasing experience?

As a global leader in payment technology, ID TECH is examining loyalty solutions in various industries to see what companies are doing to enhance customer retention and stay ahead of their competition. In our most recent blogs, we examined loyalty trends in the transit and vending industries. Now, join us as we explore the top loyalty trends in the mobile industry:

Loyalty Apps

Loyalty programs are a great tactic that companies can use to show customer appreciation and drive retention. Because we live in a technology-driven world, a majority of consumers have their own smartphone that they take wherever they go. As such, many companies are integrating their loyalty programs into applications. This allows consumers to keep better track of their rewards and influences them to make frequent purchases in order to earn rewards points.

Points and Rewards

Reward points can be earned via mobile app or through an in-store purchase. Customers that are a part of the loyalty program are able to cash in their points for special discount offers or free items. There are multiple ways customers can wrack up points:

• Social sharing to promote sweepstakes
• Checking in on social media and/or their loyalty app
• Participating in special offers, such as ‘Buy 2, Get 1 Free’ etc.
• Participating in gamification incorporations, such as ‘Spin the Wheel’

Mobile Coupons

Because everything is transitioning to mobile, companies are taking things such as coupons and making them available on technology as well. Now, customers don’t have to worry about going out, buying the local paper and cutting up coupons. They can simply subscribe to the store loyalty program and receive mobile coupons via email, text, or mobile app.

In-Store Sign-Ups

Although a majority of people are switching to mobile loyalty solutions, there is still some difficulty when it comes to getting previous generation to participate. To combat this, many companies have employees dedicated to helping them sign up while they’re in the store. They walk them through the process and get them set up.

The ID TECH Solution

ID TECH is a leader in providing innovative loyalty payment solutions to organizations across the globe. Through our new tap-and-go technology, it is easier than ever for your customers to redeem rewards, access concerts and sporting events, and so much more. In this age of online retail, retailers are competing to gain market share with new customers; boost your brand awareness, customer loyalty, and market share with ID TECH’s digital loyalty solutions.

One of our latest loyalty solutions, the VP3300, allows you to incorporate triple-tracks MagSTripe, smart card, and contactless technologies. This all-in-one reader enables the acceptance of NFC/ contactless payments including Google Pay, Apple Pay, Samsung Pay, Interac, MasterCard MCL, and more. Learn more about the VP3300 and download the datasheet here.

About ID TECH

ID TECH is a leading payment peripheral provider with expertise in magnetic stripe, EMV contact, EMV contactless, and OEM customization solutions.  We have a strong foundation and continued success rooted in card readers and are always expanding our product offering to provide innovative solutions for the ever-evolving payments industry.  Payment security is an integral part of our product offering, and ID TECH as a company prides itself at being at the forefront of payment security in our design, development, manufacturing, and sales processes.

To learn more about ID TECH, please visit our about page.

 

In our latest blog series, we explored payment trends within the mobile and vending industries, and learned what companies are doing to keep up with the latest technology and stay ahead of their competition. Now, join us as we examine popular loyalty solutions currently on the market, as we focus this week on the transit industry!

Ridership on public transit is on the decline throughout the country. According to the American Public Transportation Association (APTA), this is because many customers feel it is no longer as cost-effective as it once was and is less efficient than driving their personal vehicle. However, transit companies are now utilizing loyalty solutions to increase ridership and keep customers coming back. Here are the top loyalty solutions in the transit industry right now:

Loyalty Points and Rewards

In a recent study from KPMG, they found that 74 percent of customers will go out of their way to shop where they can earn loyalty points. As such, transit authorities and integrators are implementing loyalty programs that awards points to customers for number of trips taken, travelling during off-peak times, and for referrals to the program. As customers start to rack up their loyalty points, they can cash them in for rewards such as free drinks, gift certificates and even free rides. This incentivizes customers to keep riding with the same company, so they can earn points faster and use them to their benefit.

Geo-specific Discounts

According to an article by Forbes, the most successful loyalty programs share a number of things in common. First, the program must be easy to understand, and the steps for enrolling, earning, and redeeming awards must be simple to follow. Next, the program should offer discounts that are both personalized to the customer and geo-specific, which means customers are able to receive offers based on where they are and the time of day. Geolocation also allows companies to inform participants when there might be delays in traveling or cancelations.

Gamification to Increase Interaction

Gamification is a great way to increase customer interaction. It allows transit companies to connect with customers and encourage engagement. In the transit industry, the most important goals are to increase ridership, keep costs low, and retain customers. All of this can be done through the implementation of a gamification app aimed to introduce an element of fun where it didn’t previously exist.

A great example of this is when Amsterdam Public Transport installed monster stickers on the windows of every tram in the city. Riders were encouraged to record their journey and get the stickers to look as if they were eating pedestrians outside of the window. If a rider ‘ate’ 10 people during their trip, they received a prize from the transit operator.

The ID TECH Solution

ID TECH is committed to bringing innovative technology to your digital loyalty program. With the latest tap-and-go technology, it is easier than ever for your customers to redeem rewards and stay connected to your brand. In this age of ecommerce, businesses are competing to gain market share with new customers. Boost your brand awareness, customer loyalty, and market share with ID TECH’s digital loyalty solutions.

Our latest loyalty solution, the PiP, allows you to redeem rewards, centralize your loyalty program, access sporting events and concerts, and much more. PiP provides convenience across all industries by supporting Apple Pay VAS & Google Pay Smart Tap, as well as MIFARE. Please visit our website for more information on the PiP, and the datasheet can be downloaded here.

About ID TECH

ID TECH is a leading payment peripheral provider with expertise in magnetic stripe, EMV contact, EMV contactless, and OEM customization solutions. We have a strong foundation and continued success rooted in card readers and are always expanding our product offering to provide innovative solutions for the ever-evolving payments industry.  Payment security is an integral part of our product offering, and ID TECH as a company prides itself at being at the forefront of payment security in our design, development, manufacturing, and sales processes.

 

As part of our latest blog series, we’re taking a look at loyalty solutions in various industries to see what companies are doing to enhance customer retention and user experience. It’s no surprise that large retailers and brands have long used loyalty programs to entice and reward their top customers. In recent years, retail companies are also beginning to adopt loyalty solutions for vending machines as the preferences of their customers evolve. Here are some popular loyalty solutions in the vending industry right now:

Vending Machine Apps

Unlike brick-and-mortar merchants or eCommerce retailers, unattended vending machines do not have the luxury of leveraging a sales staff to get customers to sign up for loyalty cards at checkout or online. As a result, many vending loyalty programs have been integrated into mobile apps to ensure that a tailored customer experience is still created. This provides a perk for customers, who can keep better track of their rewards and see them when they are most relevant. Loyalty program applications enable machine operators to reward their frequent customers, increase sales through additional purchases, and win new accounts.

Points for Using Mobile Wallet

Many vending companies are implementing a loyalty initiative where customers can receive points for using their mobile wallet. The idea is that consumers get points or credit for using their mobile wallet at various vending machines. Once a customer racks up enough points, they get a free vending machine product.

Prepaid Card Incentives

Offering a discount to customers with prepaid cards – such as employee ID cards or gym membership tags – can be an effective incentive to push patrons toward choosing their prepaid card as their preferred payment method. The motivation to purchase from the vending machine, as opposed to going to a nearby physical store,  also needs to be acknowledged with the price differences in addition to convenience. Many vending machines are starting to offer different prices for various payment methods, and then advertising the multiple prices for one item to highlight the discount.

Reward Customers with Membership

Another great way to extend relationships with customers through a loyalty program is the idea of introducing membership levels. The machine can recognize  frequent customers and reward them based on their membership type. From there, the customer can receive special discounts or free credit.

The ID TECH Solution

ID TECH’s commitment to providing innovative and quality solutions for your digital loyalty program comes through in our vending line of products. Our newest one is the VP6800, which uses NFC technology to support contactless payments as well as loyalty and rewards features. It is a sleek, single piece solution certified with the latest contactless brand specifications and mobile wallet technologies. By supporting all the major card brands, along with Apple Pay, Google Pay, and Samsung Pay, every transaction is covered no matter what you tap!

In addition to contactless reading, the VP6800 also supports EMV chip as well as MagStripe card reading. With a wide temperature range, the rugged VP6800  is ideal for all environments. To learn more about the VP6800, click here.

About ID TECH

ID TECH has established a solid reputation in the industry as a leading payment peripheral provider with magnetic stripe, EMV contact, and EMV contactless expertise. We are also an OEM payment solution provider with the capability and willingness to customize solutions to fit our customers’ needs. With a strong foundation and continued success rooted in card readers, ID TECH is currently expanding its reach in the ever-evolving payments industry.

To learn more about ID TECH, please visit our about page.

 

In our previous article, we discussed Payment Trends in the Mobile Industry and how they have been rapidly adopted and integrated in stores and services across the world. Now, we will look at trends in the transportation industry and how companies are working toward enhancing the customer experience to increase sales.

Now more than ever, the transportation industry is focused on building integrated digital platforms, offering diverse payment channels, and improving the use of data to better understand their customers in order to improve their overall transit experience. To give you a better idea, here are some of the top payment trends in the transportation industry right now:

Decline in Cash Payments

According to the Federal Reserve Bank of Boston, mass transit companies have historically accepted cash or proprietary tokens to pay for public transportation. Tokens offered several advantages over cash as a means of collecting fares. Tokens increased consumer convenience by alleviating the need for consumers to carry exact change, and allowing them to purchase discounted tickets in advance, and it also reduced employee theft of cash.

Nowadays, however, many transit companies are restricting the use of cash and tokens as a means of payment. This is to prevent the spread of COVID-19 as some fear that it can be spread from person to person through physical tender. Companies are instead focusing on non-cash forms of payment, such as pre-paid passes, credit cards, and contactless payments.

Pre-paid Passes

Companies are encouraging customers to purchase pre-paid passes for transportation such as buses, subways, and highway tolls. This alleviates the risk of spreading the virus during the payment interaction and is a safer way of doing business. Customers are able to purchase the passes online from the comfort of their own home and then load it to their mobile wallet or simply display the pass on the dash of their vehicle. Doing so provides peace of mind and offers a safe, contactless payment solution.

Increased Use of Contactless Payments

Contactless payment technology is becoming an increasingly popular and preferred way to conduct business quickly and safely. Contactless tap-and-go payment transactions can be used by hovering your smartphone or credit card over a POS system’s NFC reader. Not only is it a safer method of payment during today’s unprecedented times because it eliminates the need to touch the payment terminal, it’s also much faster which contributes to a better customer experience.

A research report from Juniper Research predicts that by 2022, more than half of all POS transactions will be contactless. As such, transportation services that want to keep customers happy are adopting contactless readers to provide faster and safer ways to conclude customer transactions.

Transportation Apps

To go one step further, some transportation companies are creating applications to assist in the payment process, such as ClickBus and OMNY. Implementing apps allows customers to go through a contactless payment process and provides them with a safe option as well as a fast, convenient checkout. The decision to launch an app for customers also gives transportation companies the ability to track consumer behavior and base future decisions off of that data.

ID TECH’s Transit Solutions

Payment terminals require technology that is durable, secure, and reliable to keep up with high traffic and outdoor environments. Since transit terminals tend to be out in the open and used by hundreds to thousands of people, they must be able to withstand the wear and tear of constant use and harsh weather conditions. The best products with operate normally with years of use and will only require replacement from extensive damage or when the operator is ready to upgrade to a new migration path.  ID TECH’s transit products are rugged devices that have been tested in the most intense weather environments and proven to be the most reliable for customer transactions.

One such payment solution is ID TECH’s VP5300M – a PCI SRED certified MSR, EMV contact, and EMV contactless all-in-one secure motorized payment acceptance reader. Specifically designed as a direct drop-in replacement for older non-PCI certified motorized readers, the VP5300M easily fits into the same space taken by the vast majority of existing motorized readers, making it the perfect upgrade replacement to all existing unattended and motorized payment solutions. The VP5300M can be paired with ID TECH’s L80 and L100 PIN pads to accept PIN transactions, as well as the ID TECH EMV Contactless NFC Antenna Module to accept contactless transactions.

About ID TECH

ID TECH is a leading global payment peripheral provider with expertise in magnetic stripe, EMV contact, EMV contactless, and OEM customization solutions. We have a strong foundation and continued success rooted in card readers and are always expanding our product offering to provide innovative solutions for the ever-evolving payments industries. Payment Security is an integral part of our product offering, and ID TECH as a company prides itself at being at the forefront of payment security in our design, development, manufacturing, and sales processes.

To learn more about ID TECH and our dedication to achieving payment security, please visit our about page.

 

In our previous article, we discussed Payment Trends in the Vending Industry and the technological advancements that have resulted from the changes in consumer behavior. Now, we will look at how mobile payment solutions are being rapidly adopted and integrated in stores and services across the world.  Applications such as PayPal, Apple Pay and Google Pay are becoming increasingly popular as the years go by. In fact, the mobile payments market is expected to reach a value of $4.69 trillion by the year 2025.

As mobile payments skyrocket, companies are investing in mobile payment technology and paying close attention to consumer behavior to get a better grasp of their payment preferences. Here are some of the top payment trends in the mobile industry right now:

Increase in mPOS

Mobile-point-of-sale (mPOS) technology allows businesses to take their payment solutions wherever their customers may be. With mobile payment solutions, they can accept payments even when they’re not physically in their designated storefront.

Take popular fast food restaurant Chick-fil-A, for example. When their drive thru is busy, oftentimes they have their employees walk around to each car with a mobile device where they then take your order and complete your payment. This allows them to speed up the checkout process and get their customers on their way faster.

More In-Store Mobile Payments

Many businesses have had the option of accepting mobile payments for some time now, however customers still preferred to pay with cash or credit card. Now, contactless payment methods provided by mobile companies such as Apple, Samsung, and Google are being adopted at a higher rate than ever before. Because they offer mobile wallets that allow consumers to pay without touching any payment terminals, along with the extra benefit of additional security and authentication features, customers have been more inclined to pay for their purchases with their mobile device.

While mobile wallet payments only amounted to $75 billion in 2016, they are forecasted to grow to $500 billion by the end of 2020 – or about 80% over five years. Visa reports that already “29% of Americans now make zero weekly purchases with cash, with the percentage of people who use cash for everything dropping from 24% to 18% since 2015.”

Biometric Authentication

Payment industries have long been looking for advanced security methods to ensure sensitive data is safe from outside tampering. Face and finger scanning are two of the top mobile security measures available right now and are quickly replacing passwords and other authentication measures.

As mobile payments increase, we are likely to see an increase in biometric authentication as well. Biometric authentication is used in computer science as a form of identification and access control. It has become a reliable way for merchants to verify the identity of their customers and partners, and has also proven effective for preventing mobile wallets from being hacked.

E-Commerce to Drive Mobile Payments

We live in a world where convenience is everything to customers. The increase in mobile devices has sparked the growth of the e-commerce industry and customers are turning to their mobile devices to purchase groceries, shop their favorite stores, and everything in between. According to the E-Commerce Foundation, more than 25% of consumers purchase via mobile devices weekly rather than in-store.

Especially with the current COVID-19 climate, customers are more likely to shop online to comply with social distancing and stay-at-home orders. During these unprecedented times, many companies are providing free shipping and other incentives to customers who choose to do business via their mobile device.

ID TECH’s Mobile Solutions

ID TECH offers a variety of payment solutions for various industries including ATM, loyalty, parking, transit, and vending. Of those solutions is ID TECH’s VP3320S, a PCI PTS 5.X SRED mobile payment device that supports all contactless payment methods from tap-and-go cards to payments from mobile wallets. It is able to connect to iOS and Android host devices and is housed in an ultra-compact design, making it the ideal unit to be integrated into a mobile payment solution.

Learn more about our mobile solutions here.

About ID TECH

ID TECH is a leading global payment peripheral provider with expertise in magnetic stripe, EMV contact, EMV contactless, and OEM customization solutions. We have a strong foundation and continued success rooted in card readers and are always expanding our product offering to provide innovative solutions for the ever-evolving payments industries. Payment Security is an integral part of our product offering, and ID TECH as a company prides itself at being at the forefront of payment security in our design, development, manufacturing, and sales processes.

To learn more about ID TECH and our dedication to achieving payment security, please visit our about page.

 

In the last few weeks, we have discussed how COVID-19 is impacting payments in the vend’ing and mobile payments industries. Now, we will look at how the global pandemic has affected payments in the transit industry.

The transit industry’s evolution is constantly updating based on the needs of passengers. Contactless technologies were introduced and adopted into the transportation industry years ago with different closed loop payment systems across the world. This has expanded and evolved to where students are now able to use their student ID cards for transportation payments and bus riders are able to use their bus cards for exchanges at train stations. However, the arrival of the novel coronavirus, or COVID-19, has created a demand for transit payments to update their technologies even further by accepting contactless EMV payments directly from commuter’s contactless bank cards and mobile wallets.  With this new ability to make contactless payments with their bank cards and mobile phones, commuters can avoid touching payment terminals and reduce the amount of cards and cash that they need to handle, reducing the amount of potentially contaminated surfaces that they touch.

Latin America Advancements

As we discussed in our Latin America Transit Adopts EMV Contactless Payments Amid COVID-19 Pandemic blog, Latin America has made evolutionary changes towards their bus validator technologies. Ticket integrators across Latin America are aiming to reduce the use of cash and metro cards in the transportation system by deploying new bus validators with contactless EMV technologies. This decreases cost and increases efficiency by eliminating metro cards as middlemen and allowing passengers to use their EMV bank cards directly. In addition, the ability to pay for fares with credit cards and mobile phones eliminates the need to recharge a metro card and reduces the number of cards that commuters need to handle. These payment updates are necessary for the evolving needs of the public because maintaining health and safety is paramount in uncertain times like these.

Delays in America

America has lagged behind in the adoption of contactless technology as a whole, but the arrival of COVID-19 has propelled America to make innovative changes to the way payments are accepted. The retail and mobile industries have seen the largest pushes, with many businesses acquiring contactless and mobile solutions to meet the demand that COVID-19 has caused. However, while the pandemic has kickstarted the adoption of contactless payments, it has also caused further delays.

New York’s MTA had begun installing their new One Metro New York (OMNY) system to allow direct, contactless payments from bank cards and mobile wallets, as well as the ability to combine fare payments and mobile ticketing across subways, buses, and commuter rails. This is a necessary update for a high-risk city like New York where the health and safety of commuters is in constant danger of infection from contaminated transportation vehicles.  Unfortunately, MTA’s installation of the OMNY system has been delayed until December due to concerns that workers may become infected by COVID-19.

The Necessity of Contactless

While other industries don’t necessarily have to adopt contactless technology to survive virus spread, the opposite is true for the transportation industry. People have become weary of public transportation and there has been a 21% increase in car purchases, while over 60% of people who previously commuted are now using private transportation instead. People are distrustful of encountering public transportation surfaces and other passengers who maybe infected while traveling. As a result, that transit industry is making the necessary changes to increase safety and sanitation to gain commuter’s trust again and earn back the travelers they have lost.

The transit industry has had multiple growths and setbacks during the rise of COVID-19. As restrictions are lifted and more commuters begin to navigate public transportation once again, we can only wait to see what new payment technologies and innovations are introduced into the transit industry.

To learn more about ID TECH’s transit solutions, click here.

About ID TECH

ID TECH is a leading global payment peripheral provider with expertise in magnetic stripe, EMV contact, EMV contactless, and OEM customization solutions. We have a strong foundation and continued success rooted in card readers and are always expanding our product offering to provide innovative solutions for the ever-evolving payments industries. Payment Security is an integral part of our product offering, and ID TECH as a company prides itself at being at the forefront of payment security in our design, development, manufacturing, and sales processes.

To learn more about ID TECH and our dedication to achieving payment security, please visit our about page.