After a two-year hiatus filled with cancellations and virtual shows, ID TECH is happy to see in-person tradeshows have made a roaring comeback in 2022. With new team members, new products, and a new dedication to innovation, ID TECH has evolved since the start of the pandemic, and we were eager to show our customers and partners how far we’ve come.    

As a worldwide leading tradeshow association for the payment industry, the Electronic Transactions Association (ETA) has a reach of over 30 countries and 500 payment-related companies. ID TECH has been a member of ETA for years and, with its considerable influence on the payment industry, we knew it was a show at which we wanted to have a strong presence.

A New ID TECH

In the months leading up to ETA, ID TECH worked hard to prepare a tradeshow booth that would show our partners and customers all the updates we had made since the beginning of the pandemic.  

We created a brand new booth and updated our branding to complement our product launch of the brand new NEO 3 platform of products.  

NEO 3 

Starting in the fall of 2022, ID TECH is releasing our NEO 3 platform of products. The NEO 3 products are a series of versatile, ruggedly designed products that can be seamlessly integrated into multiple industries and environments.  

“NEO 3 is a state-of-the-art payment platform,” explains George Jiang, Chief Technology Officer. “Many hardware manufacturers didn’t invest in their products over the past few years. But ID TECH has been working on providing value to our partners and customers through this innovative product line. Plus, they look cool!”  

Our sleekly designed NEO 3 products were displayed at ETA along with fully customized, operational demo units to show our products integrated in multiple unattended payments environments, and all ETA attendees were the first to get a sneak peek.  

ID TECH at ETA

Like previous exhibit years, ETA was large, loud, and a little overwhelming, which all contributed to the excitement the ID TECH team felt while attending the show. 

Our newer and older staff members bonded over drinking, eating, and experiencing ETA from beginning to end. Other exhibitors attracted attendees to the booths with gourmet coffee setups and novelties like customized air-brushed clothing. ETA itself offered a broad selection of food, snacks, and drinks for everyone. The ETA staff was amazingly accommodating and made sure to include some “play” along with other typical tradeshow activities such as seminars and networking events.  

“My favorite part of ETA was having face-to-face, real-time interactions with partners and customers,” says Ginger Wu, Senior Product Manager. “Experiencing and seeing their reactions and instant feedback to ID TECH’s newest solutions and services was priceless.” 

Overall, ETA was the perfect event for our company to allow attendees to interact with ID TECH’s newest payment technologies and meet some of the people who created them. 

The Future

ID TECH plans to continue growing our presence at ETA and other tradeshows. The feedback we got from staff and attendees was extremely positive and a big encouragement towards our forward momentum.   

As we evolve our company, products, and brand to match the changing landscapes of different customer needs and emerging technologies, we’re happy to see that the events we attend and the customers we meet are receptive to “The New ID TECH” that is forming.  

“ETA was my first tradeshow with ID TECH and I couldn’t have picked a better one to start with,” says Ryan Maulit, Marketing Manager. “Everything we experienced was so positive. It made me really proud to be a part of ID TECH.” 

Thank you to everyone we met at ETA, partners and customers alike, and thank you to our amazing staff members who came together and made ETA a momentous experience for ID TECH as a company. 

For more information about the other events ID TECH will be attending, click here.  

For more information on ID TECH’s NEO 3 platform of products, please visit our NEO 3 webpage.   

About ID TECH

ID TECH is a global leader in payment peripherals, with sales, manufacturing, and R&D facilities worldwide. The company has become a well-established payment solutions provider with extensive experience in data capturing and encryption products and services. Designing dependable, feature-rich products has made ID TECH a leading supplier of MagStripe readers/writers, mobile payment readers, contactless readers, smart card readers, barcode readers, POS keyboards, signature capture devices, PCI-compliant PIN pads, and other specialty products for OEMs, VARs, resellers, distributors, and key end-users. ID TECH provides both standard and custom solutions to support customer requirements.   

For more information, visit www.idtechproducts.com. 

 

As part of our latest blog series, we’re taking a look at loyalty solutions in various industries to see what companies are doing to enhance customer retention and user experience. It’s no surprise that large retailers and brands have long used loyalty programs to entice and reward their top customers. In recent years, retail companies are also beginning to adopt loyalty solutions for vending machines as the preferences of their customers evolve. Here are some popular loyalty solutions in the vending industry right now:

Vending Machine Apps

Unlike brick-and-mortar merchants or eCommerce retailers, unattended vending machines do not have the luxury of leveraging a sales staff to get customers to sign up for loyalty cards at checkout or online. As a result, many vending loyalty programs have been integrated into mobile apps to ensure that a tailored customer experience is still created. This provides a perk for customers, who can keep better track of their rewards and see them when they are most relevant. Loyalty program applications enable machine operators to reward their frequent customers, increase sales through additional purchases, and win new accounts.

Points for Using Mobile Wallet

Many vending companies are implementing a loyalty initiative where customers can receive points for using their mobile wallet. The idea is that consumers get points or credit for using their mobile wallet at various vending machines. Once a customer racks up enough points, they get a free vending machine product.

Prepaid Card Incentives

Offering a discount to customers with prepaid cards – such as employee ID cards or gym membership tags – can be an effective incentive to push patrons toward choosing their prepaid card as their preferred payment method. The motivation to purchase from the vending machine, as opposed to going to a nearby physical store,  also needs to be acknowledged with the price differences in addition to convenience. Many vending machines are starting to offer different prices for various payment methods, and then advertising the multiple prices for one item to highlight the discount.

Reward Customers with Membership

Another great way to extend relationships with customers through a loyalty program is the idea of introducing membership levels. The machine can recognize  frequent customers and reward them based on their membership type. From there, the customer can receive special discounts or free credit.

The ID TECH Solution

ID TECH’s commitment to providing innovative and quality solutions for your digital loyalty program comes through in our vending line of products. Our newest one is the VP6800, which uses NFC technology to support contactless payments as well as loyalty and rewards features. It is a sleek, single piece solution certified with the latest contactless brand specifications and mobile wallet technologies. By supporting all the major card brands, along with Apple Pay, Google Pay, and Samsung Pay, every transaction is covered no matter what you tap!

In addition to contactless reading, the VP6800 also supports EMV chip as well as MagStripe card reading. With a wide temperature range, the rugged VP6800  is ideal for all environments. To learn more about the VP6800, click here.

About ID TECH

ID TECH has established a solid reputation in the industry as a leading payment peripheral provider with magnetic stripe, EMV contact, and EMV contactless expertise. We are also an OEM payment solution provider with the capability and willingness to customize solutions to fit our customers’ needs. With a strong foundation and continued success rooted in card readers, ID TECH is currently expanding its reach in the ever-evolving payments industry.

To learn more about ID TECH, please visit our about page.